CRO for Startups with Luke Chapman from RedEx Digital

CRO – Conversion Rate Optimization with Luke Chapman

Covering topics including:

  • Simple A\B split testing
  • Heat Mapping – including crazy egg, hotjar
  • Clear Call to actions
  • optimizing and creating a fictionless conversion process
  • Landing page optimization – Google Optimize, VWO, Optimizly
  • What are the key areas of a page to optimize
  • Getting the Simple parts of CRO right

Video Marketing for founders with Amir Bazrafshan

What did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ?

What about Nike‘s “crazy women” ad?

Why is one ad, so much better than the other?

“To any founder listening to this……. go back to why you started, and the mission that you’re on, find your purpose, and then create content that’s in line with that.”

Wise words from Amir Bazrafshan Managing Director at Apricot Video Marketing

You can hear the full episode here, where we discuss:

  • The basic level of quality needed for video campaign – however using your mobile phone is fine
  • Sound – the unsung hero of a good video
  • Building conversion funnels into your videos
  • Using YouTube for brand hero content
  • Video case studies and how to build rapport between the subject and the viewer
  • using emotion to justify an emotional decision
  • We talk the emotion in the latest Nike commercials
  • purpose marketing and how brands are getting it wrong
  • The Shoe Dog Book by Nike’s founder
  • We talk about not confusing tactics with strategy
  • Why view count is one of the least important metrics for video
  • Should you do direct to camera or use stock video
  • How do you hire someone to hep you with video