How can you improve your copywriting today?

On this episode of the Fractal Podcast, I interview Murray Barnett from The Creative Writer.

We cover why modern copywriting is for an active reader, and what an active reader is
The importance of making your content searchable
How modern copy is clickable & scrollable and accessible
and why to write to a persona and make your copy personal

Did you know you can make visually intimidating copy? I didn’t until I spoke with Murray, this is a major tip and one I’ve taken forward.

We also discuss how the savvy modern consumer does not want to be advertised at, they want to find information.

Murray shares a great tip on getting over writer’s block and he also explains why age is an advantage in copywriting – sneak peek – wide and deep life experiences is copywriting gold.

Episode Quote: “For your copywriting to have any power, you need to create a relationship between the person writing and the person reading”

Content Marketing Funnels for Startups with Kellie Jade Duggan

This episode takes a deep look into content marketing tactics with Kellie Jade Duggan from Metagenics.

You can hear the full interview with Kellie here or download on Spotify, iTunes or Stitcher.

  • Right Audience at the right time
  • Channel Specific content marketing
  • Equipment needs for your content production
  • Timing your content and funnel positioning
  • the rise of video content and IGTV
  • Facebook live for content marketing
  • Listen to Kellie define “Low-fi and on the fly”
  • we also highlight our lack of knowledge on the names for the different generational names, GenX, Gen Y, Gen Z & Mellinials.
  • Hot tip: keep your content ‘real’ and earn some cut through and authenticity
  • Creating content with a purpose; for the right channel, objective, demographic, engagement
  • the idea of conversational content

Here are some Instagram accounts Kellie mentions

@ethicalnutrients @innerhealthau @finnley.fox @therainbowbabes

Don’t forget to help Finnley reach his 10k follower target 😉

How to kick PR goals as a Startup with Michelle Winter

Just get my business listed in the newspaper.… but do you even want to be in the newspaper?

In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways to promote your Startup through public relations.

  • How should you hire someone to help you out with PR
  • What is the focus of the journalist?
  • What can you do as a founder to get your Startup listed in the press?

You’ll find the answer to these and other questions in the latest episode

If you’d like to work with Michell on your PR then please check out her website at Bango PR 
Michelle is an experienced media and communications professional supporting technology, scaleup and startup companies. Michelle has worked with early-stage clients to get their messaging fine-tuned and then helps her clients navigate the media.

If you’d like to subscribe to the Fractal Marketing Podcast you can do that via these links SpotifyStitcherGoogle Play or Apple iTunes