Do you sell out of sizes too quickly?

stock levels online

In this blog, I am going to talk about how you can learn the tricks of savvy eCommerce stores, and get some tricks for size analysis and how to determine the life of a product. I love to shop. It’s in my DNA, I like the frill of the chase. The feeling of getting a […]

Ep5: Influencer Marketing and resetting pricing expectations

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSIn this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers. I also cover ways to measure your influencer marketing results. I then discuss a potential way an ISP can […]

Ep4: How do you decide what to charge clients for a services-based company ?

FRACTAL PODCAST

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSIn this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an […]

Podcast Episode #3 is live and ready for your ears

Podcast Episode 3

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSIn episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally, […]

Lessons from a Coworking Space

co-working space

A workplace is a delicate ecosystem where success and culture ebbs and flows with the provision of home-made cake and water cooler chat; even more so in a co-working space. In a co-working space, you have the same shared bathroom experience, but with the added dynamic of varied companies, agendas and business cultures – all […]