Ep7: Should you outsource your social media?

In this episode, I look how, and if you should outsource your social media. I discuss how to think about your social channels and recommend a great new tool I’ve found to extract the value from your quality content.
For the second question, I look at how to win over a target market that is expensive to engage and also look at how to use content to drive the more protracted sale.
In my end of episode rant, I talk about how the competition can’t just copy your brand authenticity, and how you generally don’t need to be afraid of the copycats out there.

 

In this episode, I discuss missinglettr.com as a SAAS tool I ‘m testing for re-publish my content, you can grab a free trial here.

Key Quotes:

  • You really can’t have your brand authenticity stolen by a competitor, so don’t sweat it
  • I’m not a fan of outsourcing social media – this is your digital voice
  • Are you really important enough to ask somebody to speak on your behalf
  • Always try to insource your social media before you try to outsource
  • pitching for a search account is about the most boring thing a brand marketer can do
  • have a vision, mission and desired outcome for your social channels
  • Too many companies are just on social media because they feel they have to be there
  • Social Media Idea: Post less, comment more
  • ebooks are great, but if you’re hiding too much content, bring it forward and drip feed it into a campaign

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