Ep5: Influencer Marketing and resetting pricing expectations

In this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers.

I also cover ways to measure your influencer marketing results.

I then discuss a potential way an ISP can re-frame their pricing model so that consumers can better understand and value the service. I leave you with a simple, yet power tip that will differentiate you on social media.

 

During the Episode, I talk about the different stages of a buying funnel and how we’d attach different metrics to each stage.

The image below summarises that discussion

ways to measure influencer marketing

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