Ep9: SEO for Startups Part 2

Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.

 

 

  • As an SEO you can tell when a page is built for SEO gain – 3:05
  • It’s Google’s job to work out if your page is offering value or is just there to collect traffic  – 4:50
  • If you’re ranking #1 but not seeing any traffic, it is possible that people are not searching for your target keywords – 4:55
  • Use Adwords to make sure the keywords you’re targeting for SEO actually have demand – 6:40
  • Creating lots of keywords targeted pages without much SEO authority will not win you much traffic – 8:00
  • Hotlinked images can be an easy way to pick-up some easy links – 8:20
  • Embedded videos will increase your visitor dwell time and therefore give an SEO boost – 10:00
  • Make sure you optimise your images to reduce your homepage loading speed for an SEO boost – 11:25
  • SEO is like an F1 car, onsite SEO is like your aerodynamics and your links are your engine – 12:50
  • Once an article on a 3rd party website has had it’s ‘day in the sun’ the long-term value to your business is the link – 14:45
  • To me, it is counter-intuitive for journalists to reference a website without providing a link – 16:10
  • You don’t lose SEO power by linking out, if you don’t link then it is like not voting – 16:49
  • To not add a link to an externally referenced website is just bad internet Etiquette – 18:15
  • Getting social signals to your website pages send Google good ranking vibes – 19:30
  • The title of your page is more often than not what appears in Google results in blue – 22:20
  • Matching your page title to a user search not only increases your ranking but also the click-through rate – 24:20
  • Dogfooding is using your product just like your customers would  – 27:12

Ep8: SEO for Startups Part 1

In this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.

 

The first website I reviewed the SEO for is Quaintrelle Consulting which I look at for Nicole Jensen

The second site is Fair and Square which is done for Anissa Farrell

and finally, I check out myPresences for Paul Gordan

 

A few quotes from the show.

  • If you pick a generic word for your brand, you’re not going to be able to rank #1 in Google straight away
  • You have to own your own brand in the SERPs
  • If you’re targeting a specific country and have a .com domain, then tell Google via Search Console
  • if you ever want to hide a body, the best place is the second page of Google results
  • 301 redirects are as permanent as a marriage
  • If SEO was a car, on-page would be the aerodynamics and links would be the engine
  • Use Google Adwords to work out your search demand for SEO
  • Wix isn’t actually a bad thing for SEO, they get most stuff right
  • Once you’re in the game, backlinks are going to make a difference
  • The number of backlinks is a good indicator of SEO power, the number of domains is better
  • You need to start thinking about links as being like money
  • Google prefers https to http