The difficult (but not impossible) task of content marketing for startups

Content is King

Many startups have this issue, they want to play the long game and create a content marketing strategy that will bring the people in. These startups understand that they won’t see an ROI on it for months and that it’ll eventually help them in many ways. From helping them become authorities in their industries, to […]

Winning Online Retail with Position & Purpose with Marty Cornish

Marty Cornish

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “Winning Online Retail with Position & Purpose” and today’s guest is Marty Cornish, Founder of Defence Sporting Apparel (DSA). Marty starts the conversation with an introduction to DSA and his military roots. He […]

Online Marketing for Financial Advisors

Online Marketing for Financial Advisors

As a financial advisor, your goal is to grow your business, manage the needs of your existing clients, save time and make more money. It’s time to think about optimizing your marketing channels. The financial service industry is slow to adopt online marketing practices. Earlier, a skilled salesperson would meet with prospective clients in person […]

Financial Advisor Marketing Agency

Financial Advisor Marketing Agency

In order to get your message in front of clients, capture their attention in a crowded marketplace, financial advisors need to be able to determine and then communicate what makes their firm truly unique. Just as you have mastered your industry-specific craft, marketing agencies are experts in selling and communicating. By leveraging the right agency’s […]

Scaling Your Business Using A Remote Team – with Meryl Johnston

Meryl Johnston

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is “Scaling Your Business Using A Remote Team – with Meryl Johnston”. Meryl is the Founder of Bean Ninjas, a bookkeeping and financial reporting firm, and today leads an in-depth discussion on how to achieve […]

Automating your business with Christopher Drake & Zapier

Zapier

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSAs an Entrepreneur who is as lazy as I am smart, I’ve always loved automating and sliming down my to-do list. Out of all the automation apps, Zapier has always been my favourite. What I’m talking about here, is the automation of activities […]

Financial Planning Marketing

Financial Planning Marketing

Financial planning is indispensable if you wish to determine your short term and long term financial goals. It doesn’t matter how committed you are to your business, finances are your top priority; if the money is not there you simply won’t succeed. Similarly, business development is the ultimate priority for any financial advisor and a […]

Putting my gut under exam stress

Gut Health

One of the upsides of working with multiple clients is that I get to immerse myself into different areas of knowledge. A great example of this is my work with Microba, who is a microbiome testing company or to put it another way they look at your poo to see what gut bugs you have.  […]

Financial Advisor Marketing Plan

Financial Advisor Marketing Plan

A written advisor marketing plan can be quite compelling. Sure, every advisor out there has an idea of what they’d like to work upon and to be reminded of these ideas every day can be tiring if not consuming. When you take the time to articulate your strategies, goals, and tactics you are able to […]