JB Hi-Fi – Marketing genius or lucky last man standing?

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are effective in a shrinking market.  […]

Koala Mattresses: A Brand Strategy Review with Melissa Packham

Koala toy on Koala Mattress

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing is called “Koala Mattresses: A Brand Strategy Review” with Melissa Packham, Chief Brand Strategist at A Brand Is Not A Logo. Today, Melissa starts off with Koala’s name recall and going international. They then discuss Koala’s guerilla marketing […]

Allbirds: Marketing Analysis with Iain Calvert

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSToday, Gerard Doyle features Iain Calvert, eCommerce Consultant at Boom Ecommerce training, to talk about the branding success of Allbirds in carving out its own niche.  They identify Allbird’s key strengths and discuss the brand’s core messaging. They further break down the brand’s strategy to create […]

Don’t fear your Trumpian brand

Trumpian Brand

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn the US, voting is optional, just like our consumer spending is. And Trump (maybe unwittingly) has discovered that it doesn’t matter how many people hate you, just how many people love you. Because if your ‘love’ something, then you get out and […]

How to launch a product with a latent need

How to launch a product with a latent need

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a digital wallet and that its […]

How to be unique in a booming niche like craft beer

Richard Jeffares

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing is called “How to be unique in a booming niche like craft beer” and today’s guest is Richard Jeffares, founder of TWØBAYS Brewing Co, is a pioneer of gluten-free, vegan, and lactose-free craft beer in Australia. Richard starts […]

How the Sunk Cost Fallacy Causes You to Make Bad Decisions

sunk costs

  Sunk costs are a necessary part of business and life. Embracing them helps you spend money wisely and make the best decisions for your professional and personal paths. The “endowment effect” is an evolutionary concept that causes people to overvalue something just because they own it. The “sunk cost fallacy” causes people to become […]

Should You Build Distribution Channels or Sell Products Directly?

Water3

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how direct sales to a niche […]

The Sunk Cost Fallacy

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSA quick monologue podcast from me on ‘sunk cost’, A sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken.  […]