Entries by Gerard

Startup Pitch Deck Special – Podcast Episode #10

In this episode, I discuss pitch decks for startups looking to raise funds. A few quotes from this episode: Everyone is a pitch deck expert, some of the advice will even be good You can get some real confidence when you see how basic YouTube pitch deck was Pitch decks are designed to be “pitched” not emailed […]

Ep9: SEO for Startups Part 2

Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.     As an SEO you can tell when a page is built for SEO gain – 3:05 It’s Google’s job to work out if your page is offering value or […]

Ep8: SEO for Startups Part 1

In this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.   The first website I reviewed the SEO for is Quaintrelle Consulting which I look at for Nicole Jensen The second site is Fair and Square which is done for Anissa Farrell and finally, I check […]

QUT bluebox podcast – featuring Gerard Doyle

A real honor to be invited on to Episode 2 of the QUT podcast Podcast. At the start of the episode, Tim and Yotam talk about the QUT Bluebox Robotics Accelerator for 2018 Applications are open now and you can find out more and apply at www.qutbluebox.com.au/robotics Tim and I discuss ‘growth hacking’, You can listen to […]

Ep7: Should you outsource your social media?

In this episode, I look how, and if you should outsource your social media. I discuss how to think about your social channels and recommend a great new tool I’ve found to extract the value from your quality content. For the second question, I look at how to win over a target market that is […]

Food for thought: Lunch matters

How your employees feel about their meal break reflects on your company culture and business performance It’s easy to chuck the meal break as more suited for the pre-mechanisation era — when workers needed to replenish physically from their labour-intensive jobs. Today, with machines doing most of the heavy lifting, there floats the notion that […]

Ep6: Can you do too much split testing?

In this episode, I look at split testing and consider if it is possible to do too much. I also look into the boom that was location-based shopping apps that have since seemingly disappeared. At the end of the episode, I pay homage to the íce breaking’ founders. Thanks so much stopping by, your subscription […]

Do you sell out of sizes too quickly?

In this blog, I am going to talk about how you can learn the tricks of savvy eCommerce stores, and get some tricks for size analysis and how to determine the life of a product. I love to shop. It’s in my DNA, I like the frill of the chase. The feeling of getting a […]

Ep5: Influencer Marketing and resetting pricing expectations

In this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers. I also cover ways to measure your influencer marketing results. I then discuss a potential way an ISP can re-frame their pricing model so that consumers can better understand and value the service. I leave you […]