Startup Pitch Deck Special – Podcast Episode #10

In this episode, I discuss pitch decks for startups looking to raise funds.

A few quotes from this episode:

  • Everyone is a pitch deck expert, some of the advice will even be good
  • You can get some real confidence when you see how basic YouTube pitch deck was
  • Pitch decks are designed to be “pitched” not emailed
  • A great pitch deck has very few words on it
  • A pitch deck is not a business plan
  • If you don’t win an investor’s heart you’ll probably never convince their head
  • You want to start your pitch deck with a story
  • When you pitch you need to create both ‘fear’ & ‘greed’ within your potential investors
  • Create a vision for the future with your pitch deck
  • Make sure you add the ‘secret sauce’ to your pitch deck
  • Please don’t ask investors to sign an NDA before you present your pitch deck

pitching your startup

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Here are the pitch decks I talk about during this episode.

Ep9: SEO for Startups Part 2

Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.

 

 

  • As an SEO you can tell when a page is built for SEO gain – 3:05
  • It’s Google’s job to work out if your page is offering value or is just there to collect traffic  – 4:50
  • If you’re ranking #1 but not seeing any traffic, it is possible that people are not searching for your target keywords – 4:55
  • Use Adwords to make sure the keywords you’re targeting for SEO actually have demand – 6:40
  • Creating lots of keywords targeted pages without much SEO authority will not win you much traffic – 8:00
  • Hotlinked images can be an easy way to pick-up some easy links – 8:20
  • Embedded videos will increase your visitor dwell time and therefore give an SEO boost – 10:00
  • Make sure you optimise your images to reduce your homepage loading speed for an SEO boost – 11:25
  • SEO is like an F1 car, onsite SEO is like your aerodynamics and your links are your engine – 12:50
  • Once an article on a 3rd party website has had it’s ‘day in the sun’ the long-term value to your business is the link – 14:45
  • To me, it is counter-intuitive for journalists to reference a website without providing a link – 16:10
  • You don’t lose SEO power by linking out, if you don’t link then it is like not voting – 16:49
  • To not add a link to an externally referenced website is just bad internet Etiquette – 18:15
  • Getting social signals to your website pages send Google good ranking vibes – 19:30
  • The title of your page is more often than not what appears in Google results in blue – 22:20
  • Matching your page title to a user search not only increases your ranking but also the click-through rate – 24:20
  • Dogfooding is using your product just like your customers would  – 27:12