Do you sell out of sizes too quickly?
In this blog, I am going to talk about how you can learn the tricks of savvy eCommerce stores, and get some tricks for size analysis and how to determine the life of a product. I love to shop. It’s in my DNA, I like the frill of the chase. The feeling of getting a […]
Ep5: Influencer Marketing and resetting pricing expectations
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers. I also cover ways to measure your influencer marketing results. I then discuss a potential way an ISP can re-frame their pricing model so […]
Ep4: How do you decide what to charge clients for a services-based company ?
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s […]
Podcast Episode #3 is live and ready for your ears
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally, we discuss shoe brand AllBirds […]
Lessons from a Coworking Space
A workplace is a delicate ecosystem where success and culture ebbs and flows with the provision of home-made cake and water cooler chat; even more so in a co-working space. In a co-working space, you have the same shared bathroom experience, but with the added dynamic of varied companies, agendas and business cultures – all […]
The Fractal Marketing Podcast – Episode 2 – Calculating CAC, tracking offlines sales and animated video advertising
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWelcome to Episode #2 of the Fractal Startup marketing podcast. In this episode, I discuss calculating the cost of your customers – thanks to writally.com for the question We also cover the other common direct marketing variables and how to calculate them. We then move onto […]
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Hey Guys, Thanks so much stopping by, your subscription to my podcast really helps me to reach a new and bigger audience. If you’re an Apple user then you can subscribe to the podcast here Apple iTunes Podcasts If you’re on Android then you can find us on Stitcher here If neither of these work then […]