Do you sell out of sizes too quickly?
In this blog, I am going to talk about how you can learn the tricks of savvy eCommerce stores, and get some tricks for size analysis and how to determine the life of a product. I love to shop. It’s in my DNA, I like the frill of the chase. The feeling of getting a […]
Ep5: Influencer Marketing and resetting pricing expectations
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers. I also cover ways to measure your influencer marketing results. I then discuss a potential way an ISP can re-frame their pricing model so […]
Ep4: How do you decide what to charge clients for a services-based company ?
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s […]
Podcast Episode #3 is live and ready for your ears
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally, we discuss shoe brand AllBirds […]
Lessons from a Coworking Space
A workplace is a delicate ecosystem where success and culture ebbs and flows with the provision of home-made cake and water cooler chat; even more so in a co-working space. In a co-working space, you have the same shared bathroom experience, but with the added dynamic of varied companies, agendas and business cultures – all […]
The Fractal Marketing Podcast – Episode 2 – Calculating CAC, tracking offlines sales and animated video advertising
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWelcome to Episode #2 of the Fractal Startup marketing podcast. In this episode, I discuss calculating the cost of your customers – thanks to writally.com for the question We also cover the other common direct marketing variables and how to calculate them. We then move onto […]